PR veteran Matt Meyerson is launching Expose, an exclusive new show for emerging fashion brands to showcase their spring 2009 collections to top editors, stylists writers and buyers. The one-day show at a centrally located private loft in midtown Manhattan will be held on Sept. 4, just in time for New York Fashion Week.

“The whole goal of Expose is to bring a concise yet cohesive showing of amazing collections that the media and buyers don’t normally get to see due to geographical or budgetary barriers,” says Meyerson, who subjected brands to a rigorous approval process that looked at current designs, retail accounts, celebrity fans and past press coverage.

“Ideally each showcase we do has a few handfuls of up-and-coming hot designers which my guests look forward to discovering each season, as much as they do to the top runway shows. We are keeping the number of designers to a manageable number so that an editor can be in and out in 20 minutes if they need to be. We are dealing with some of the busiest and most wanted people in the business and we need to make it easy for them to be a part of our event.”

So far the apparel and accessories brand mix includes Levi Okunov (NYC), Shadows and Dust (Australia), Le Doux (Brazil), Ana Pires (Italy), Jerome Chouinard Rousseau (LA), Oliver Goldsmith (UK) and Yeojin Bae (Australia). Designers Against AIDS has also signed on as acting charitable beneficiary.

“By their not having to sift through 100 brands to see five really great ones,” insists Meyerson, “Expose is going to become the show to attend before you hit the tents.”