Santa Barbara-based Global Brand Marketing, Inc. (GBMI), whose stable of brands includes Pony International LLC, Dry-shoD, FunFlopps of Santa Barbara, and licensed footwear brands such as Diesel, Nautica, XOXO and Mecca, announced on Thursday that Ralph Serna will be its new vice president of design. Serna, a 20-year veteran of the footwear industry, last served as director of design for Doc Martens Airwair International in London. He has also held leading design footwear positions at such companies as American Sporting Goods, Vans and Reebok.

Lucky Brand Jeans of Los Angeles also announced a new executive on Thursday when named Paul Price as executive vice president. Price, who came to Lucky Brand from Williams Sonoma Home, will supervise all aspects of the company's retail, wholesale and e-commerce businesses and help it reach its long-term goal of becoming a global lifestyle brand.