US lifestyle brand New Era relaunches “Introducing”, a global creative project to showcase ideas from young talents of tomorrow. The new campaign builds on last year’s New Era XC collaborative artist project and gives creative minds again the chance to redesign their flagship model 59FIFTY cap into a unique piece of art.
The most creative hat-meets-art pieces will be on a touring gallery exhibition through the capitals of the participating countries and additionally will be published in a New Era limited edition book.
The winning creation will also be awarded a £10.000 bursary to establish their creative career. New Era Introducing will initially be launched in Britain, France, Germany, Spain, Sweden, VAE and South Africa. For more information, visit