Adidas Originals will launch its first in-house Originals denim collection for S/S 2011, with plans to incorporate the line as a permanent offering in its streetwear portfolio.

Denim by Adidas also for Men
Denim by Adidas also for Men
The collection, which will be seen for the first time ever at Bread & butter in July, will consist initially of two styles for men (relaxed and carrot fit) and two styles for women (boyfriend and skinny fit) in a variety of washes. Retail prices range between €80 and 150. The collection will be available at Adidas Originals stores and via selected wholesalers worldwide.