The denim brand Mustang has a new shop-in-shop concept, which was firstly launched at the Modepark Röther in Kerpen, Germany. The new concept has been designed to put the product in the center and follows Mustang’s brand slogan ‘True Denim’.

“We look back to a remarkably history with lots of tradition. Quality as well as processing of the material has always been an important issue. Together with a modern spirit, we have now also incorporated these beliefs into our room design” explains Dietmar Axt, CEO of the Mustang Group.

The shop-in-shop design will represent this idea, utilizing modern materials like dark spruce and coated matt steel. Denim will be presented on a blue glazed wooden wall, which makes up the highlight of the shop concept. Details in copper and cognac-colored leather add a special accent to the store design.

New shop-in-shop concept at Mustang
New shop-in-shop concept at Mustang