Under the name “Be flexible!” denim manufacturer Mustang will offer its customers innovative fabrics that provide them with an ideal wearing comfort. This new concept will firstly be presented to the industry at the German trade show Panorama next week.
The new styles are characterized by a high flexibility through an elasticity of 60-80 percent and the fact that the fabric can be washed at 60 degrees Celsius without losing its shape. Due to the fact that blanks can be pre-produced and the washing can be decided on last-minute, reaction time to sales trends becomes much faster.
Mustang will start selling three new styles within the “Be flexible!” collection starting fall/winter 2016. The pants are sold for 99,95€.
Furthermore, Mustang also expands its “Soft&Perfect” program within womenswear, starting fall/winter 2016. The collection offers customers garments made from an innovative stretch material, which come in four different washes and are priced between 69,95€ and 99,95€.
Last but not least, the denim brand also changes its labeling. All hangtags and labels have been modernized and upgraded in their design to match the concept of the brand. Labels for men now come in a cool anthracite color, while labels for women are held in a greyish-rosé.