For its 37th edition that will run at the RAI in Amsterdam on July, 13 - 14, 2014, Modefabriek announces a range of new brands that will be exhibiting at the upcoming edition for the first time.

The four segments, The Pavilion, The Frame, The Floor and The Square that were introduced in January this year are continuing to be a part of the show, as well as the usual platforms The Blueprint, Mint, Chapter and Next. New brands for the Pavilion segment are Atelier do Sapato, Frontrow, Goldbergh, Pretty Ballerinas and Riverwoods, whereas Only & Sons and Garcia Jeans represent new brands at The Floor segment.

The Square introduces Hup beautiful details, Lagerfeld Heren, Oxbow, Matinique, Men of All Nations and Bertoni of Denmark. POM Amsterdam and Superga are new at The Frame and The Chapter segment presents Arc’teryx Veilance for the first time.

The interactive exhibition Retail Future Home, first introduced last winter, will also remain a part of the upcoming summer edition. A new addition to the lecture program of Modefabriek is the trend presentation of Jan Trendman, in collaboration with media partner Textilia.