Moda, the UK’s largest trade show for the fashion, footwear and intimate apparel industries, has reported record visitor attendance at its August 2010 edition, which ran at the NEC, Birmingham on 8-10 August. The show saw a 22 per cent increase in attendance compared to August 2009, making it the busiest August edition of the show to date.
The event played host to the second edition of Moda Lingerie & Swimwear, the new national show for the intimate apparel industry first launched in February this year. Lauren Nuttall of Jackpot, showing at Moda Woman for the first time, commented: “Moda bridges the gap between younger stores and more mainstream ones, and complements our distribution strategy perfectly.”

Visitors to the womenswear show were also in upbeat mood. “As usual Moda was a success for us,” says Caroline Warner, managing director of Gene Sutcliffe in Accrington, Lancashire. “We always do a lot of booking at Moda with collections we’ve already previewed, but this season we also wrote orders with some niche labels including Ronen Chen, Mado et Les Autres and Pause Café.”
Exhibitors reported strong orders across the show, with buyers from across the UK and Ireland in confident mood. “Buyers wanted to place orders straight away, rather than going away to think about it, which is a positive sign in terms of how things are progressing in the wake of the recession,” says Michelle Green, marketing manager of Lepel.

Regular exhibitors at Moda Footwear were also pleased with both attendance and the calibre of retailer visiting the show. “Moda Footwear is our main exhibition of the season and the place where we consistently write our orders,” says Stephen Joseph, UK distributor for Caprice.

Colette Tebbutt, managing director of show organiser ITE Moda comments: “The feedback from each of our show sectors this season has been excellent, and record attendance figures underline both the strength of the show itself and returning confidence within the industry. It’s particularly encouraging. It’s always been our aim to bring the whole industry together at Moda, and this season we’ve been able to expand the scope of Moda another step further across each area of the show.”
The next edition of Moda takes place at the NEC, Birmingham on 20-22 February 2011.