Italservices, the specialist Italian jeanswear and casualwear manufacturer is focused on a series of initiatives that will involve the Met premium jeans brand of the group.

A first project is focusing on a retail project that, after the recent opening of a flagship store in Miami, will see the opening of 50 monobrand stores in Italy and worldwide, expected to open by end 2016.

The brand will also begin a retail and distribution agreement for the Russian market and increase its presence in the German market thanks to a distribution project that has already been set in motion. In addition to this, they aim to open a showroom in Paris aimed at selling collections for the S/S14 collection. Through all of these activities the company aims to increase its export quota up to 60%.

For A/W 14/15 they will launch a Met girl line aimed at 4-16 year-old girls that will debut at Pitti Bimbo in January 2014. Thanks to all of these initiatives the company expects to close 2013 with a similar turnover as the one registered in 2012, around €91 million.

In order to reach its goals the company adopted a strategy of re-qualifying its personnel, in order to avoid cutting jobs. Through this process the company had to involve 16 people (out of the total 126) in extraordinary redundancy payment.