New denim stretch fabrics that allow the unrestricted freedom of movement currently spur the market. Also Mavi wants to provide a new generation of denim by combining comfort and style in its latest Indigo Move collection. The new capsule collection targeting men and women that is available in denim shades of indigo, ink, smoke and black, introduces also new silhouettes and fits.

Mavi's new launched Indigo Move collection
Mavi's new launched Indigo Move collection


The collection employs two fabrics. Move Denim is a knit-based fabrication offered in different weights and indigo shades that have the same character and quality as real indigo woven denim. The knit moves with the body and has the stretch and performance of activewear.

Bi-Stretch Denim in an incorporating multi-directional stretch, the fabric is developed to ensure freedom of movement and provide comfort through shape retention, elongation and a flawless silhouette.
Mavi's new launched Indigo Move collection
Mavi's new launched Indigo Move collection



The foundation for the women’s collection is Mavi’s classic midrise super skinny, the Adriana. Expanding on the Adriana body, the selection adds denim leggings, super high-rise skinnies, gauchos, mermaid and flares.

A selection of jacket styles such as bomber jackets, track jackets, parkas, and denim zip-ups complete the women’s offer. For the men’s category, the collection contains a regular-rise slim fit, joggers, track jackets, blazers, and hooded pull-overs.

Retail prizes ranges from 119 Euro up to 149 Euro. The collection will be sold throughout selected premium retailers.

Indigo Move Collection by Mavi
Indigo Move Collection by Mavi