Premium minimal footwear brand Feit recently opened a boutique in New York's West Village neighborhood that leaves visitors speechless to say the least: the reduced 39 sqm-surface is partially covered with an up-to-the-ceiling installation made out of floating thin wood plies, with asymmetrical display areas. Created by Australian designer Jordana Maisie, the shop presents all in all a clean aesthetic and plays with volume, void and the visitors’ perception of depth, as one tries to distinguish where the boundaries within the space lie. 


Display shelves were carved out from blocks of timber while Maisie 3D-modeled the store. Similar, the installation fabrication made use of Computer Numerical Control (CNC) technology, aiming to create a contrast between natural- and digital materials. Each wood shape was CNC cut, hand sanded and assembled into modules offsite by the fabrication team, which allowed a build sequence to unroll on site. 

In order to avoid a closed-in feeling, mirrors have been installed to open the space up.

Photo: Nicholas Calcott
Photo: Nicholas Calcott


Photo: Naho Kubota
Photo: Naho Kubota


Photo: Naho Kubota
Photo: Naho Kubota


Photo: Naho Kubota
Photo: Naho Kubota


Feit store
11A Greenwich Avenue
10014 New York City
USA