The in 1978-founded bags and footwear label from New York will be introduced to the German market with the FW 17/18 collection.

The market launch will be supervised by Munich-based agency Karkalis Communications who will also do public relations and events for the brand in Germany.

Nine West plans to release 5 collections a year, each range with 40-80 new styles. The brand is already present in over 65 countries. In Germany, it aims to reach stores like Galeria Kaufhof, El Cortes Ingles and Galeries Lafayette, a national webshop will be launched in April/May 2017.