Oslo based label Mardou&Dean has teamed up with If Insurance to make a collection that saves lives.
Reflex halves the risk of being hit by a car in traffic. Nevertheless, most people do not use reflex.

In an attempt to make people visible in the dark, Mardou&Dean has collaborated with If insurance and designed the Reflectif collection that is comprised of five unisex products made of full reflex material.

The items look grey during the day, but light up in the dark and are both wind resistant and waterproof. The collection consists of: a pair of jeans, beanie, mittens, parka and a bag. Retail prizes ranges from 55 Euro for Reflectif Mittens, over 220 Euro for a Reflectif Bag, up to 450 Euro for the Refelctif Parka.