This season, mannequins’ manufacturers fixed their gaze on both the past and the present. Right next to nostalgia-evoking figures imitating atelier dummies used one century ago but infused with the latest material mixes and technologies, companies have also drawn inspiration from the urban society and the unwritten rules of self-staging in social media. Mannequin collections adapt themselves to the retail environment and hence are conceived to match a certain fashion assortment from an early stage. Not only denim- and casualwear store owners but also high-street and upscale retailers will find specific concepts to meet their visual merchandising’ demands.

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SOCIAL MEDIA FOLKS –POSE AFTER POSE
The urban youth of today and their self-assured attitude inspired modern mannequins where jeans- and casualwear looks prevail. Recalling gestures and expressions that one can easily find in an Instagram feed, the Blend collection of Hans Boodt Mannequins introduced a series of figures with strong laid-back poses and the Flexfit program, a magnetic system that enables a faster assembly of the body parts. Also in the same direction, Genesis Mannequins recently launched New Generation, a range of figures representing young adults, especially developed for the presentation of denim, streetwear and young fashion. Both companies offer the possibility to choose between abstract or semi-abstract heads with facial features and mannequin collections can be delivered in any color, material or finish in tune with the client’s corporate design.

Hans Boodt - Blend collection
Hans Boodt - Blend collection
 
Hans Boodt - Blend collection
Hans Boodt - Blend collection

Genesis Mannequins - New Generation range
Genesis Mannequins - New Generation range

Genesis Mannequins - Tesselation collection at Miss Selfridge
Genesis Mannequins - Tesselation collection at Miss Selfridge


OLD ATELIER ALLURE
Old fashion ateliers where tailors used to sew on textile creations by using wooden dummies were magical places that remained in the collective imagination thanks to their charming atmosphere. In order to bring this feeling back to contemporary retail stores, sometimes with a colder design concept, some manufacturers have rescued old silhouettes and updated them with today’s materials and technologies. Window Mannequins France has released the Vogue Tailor Made Collection, which has the impeccable finished look of tailored fabric. Torsos combine canvas, linen and polyester fibers and there’s a choice of several materials and finishes for arms, legs and heads. Following the atelier allure trend, Italian manufacturer La Rosa has brought reinterpretations of their historical collections Tailor Set, Le Chic and Princesse, introducing up-to-date materials and finishes as well as new details such as articulated wooden arms and shoulders extensions. Spanish manufacturer Atrezzo offers luxurious busts made out of velvet in very interesting color combinations.

Window Mannequins France - Vogue Tailor Made Collection
Window Mannequins France - Vogue Tailor Made Collection

Atrezzo Barcelona
Atrezzo Barcelona


TECH-SAVVY AND FUTURISTIC LOOKS
What some years ago were sci-fi approaches, became reality today. Figures featuring our modern technologies enchant consumers to stare at window displays. Window Mannequins’ Emotion collection is one of these eye-catchers because dummies are equipped with video screens allowing you to play corporate videos or any content matching the window display atmosphere. La Rosa created a robot-like mannequin for upscale outerwear brand Moncler in pure white gloss for a high-tech effect. Atrezzo’s ‘It Girl’ female mannequins are offered in transparent resin with vivacious colors, resulting in figures with an extraterrestrial-like shiny surface.

La Rosa Italy - Mannequin concept for high-end outerwear brand Moncler
La Rosa Italy - Mannequin concept for high-end outerwear brand Moncler

Window Mannequins France - Emotion collection
Window Mannequins France - Emotion collection

Atrezzo Barcelona - It Girl collection
Atrezzo Barcelona - It Girl collection


ABSTRACTIONISM
Parallel to human-like figures, abstract heads and busts with wire structures made out of materials like copper continue being an option for retailers looking for a more artful approach in their displays.

La Rosa Italy: Wire bust
La Rosa Italy: Wire bust


MAKE-UP ARTIST NO LONGER NEEDED
If you choose a figurative mannequin head, be aware of the fact that you can choose any trendy make-up out there so that face features are in line with the outfit. Window offers the Cameleon Removable Make Up concept, which presents heads with detachable eyes and lips for different custom-made make-up possibilities. In La Rosa’s Priscilla head, the make-up is renewed with 3D elements that become jewelry accessories, or by using metallic textures as gold leaf combined with smokey eyes.

Window Mannequins France - Cameleon Removable Make Up concept
Window Mannequins France - Cameleon Removable Make Up concept

La Rosa Italy - Priscilla head
La Rosa Italy - Priscilla head