Lacoste has formed Lacoste DACH/Scandinavia to restructure its distributional regions and announced the appointment of Marco Dippe as new CEO. Aiming to strengthen the Northern European markets of the brand, Dippe will be responsible for the retail divisions as well as wholesale and e-com business of the brand's textile, accessories and leather goods in the markets Germany, Austria, Switzerland, Denmark and Sweden and will additionally oversee the cooperation with Finland.

Prior to his position at Lacoste, Dippe held different managing positions in the textile and apparel industry including positions at Nike and Esprit Europe.