Pentland Brands Limited, the global brand management group, announces new Executive Team roles. Chris Stephenson, currently CEO of Canterbury, has been appointed to lead the Active division and Richard Newcombe, currently Brand President for Lacoste Chaussures, will lead the Footwear division. These roles take effect from 1st January 2017.

Richard Newcombe
© Pentland
Richard Newcombe

Chirag Patel, currently Global Vice President of Product & Marketing at Lacoste Chaussures, has been appointed Director of Global Strategy. Chirag’s team will be responsible for the strategic shape and growth of the Pentland brand portfolio.  His role takes effect from 1st October 2016.

David Robinson, currently President of Speedo International and Marco Ellerker, currently President of the Lifestyle Division, have decided to leave the business but will remain with Pentland over the next few months to support the transition to this new structure.



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Pentland Brands that currently holds brands Berghaus, Canterbury, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre and Red or Dead and is also the global licensee for Lacoste Chaussures and Ted Baker footwear and Kickers in the UK is part of Pentland Group plc, which is a privately owned third-generation family business.