Fred de la Bretonière & Shabbies Amsterdam have just announced that Dennis Mok and Stefan Schooten joined the company in June 2016 to serve as chief executive officer (CEO) and international sales director of both labels, respectively. Mok and Schooten should help to further expand the Dutch footwear brands in the next years, especially in Germany.

The enhancement of the brands’ online presence will be a key investment, due to the upcoming launch of completely new omnichannel platform as well as a B2B site.

Dennis Mok is an industry veteran with experience at the helm of fashion brands. In the noughties, he served as CEO of plus-size women’s label MS Mode, currently being a member of the brand’s supervisory board. Formerly, he worked as sales director at We Fashion for five years. 

Stefan Schooten, international sales director at Fred de la Bretonière und Shabbies Amsterdam.
© Bretoniere Group
Stefan Schooten, international sales director at Fred de la Bretonière und Shabbies Amsterdam.