Over the past few months, there have been several changes in the top management of Danish fashion brand Minimum.

In the fall of 2017, brand founder Peder Tang transferred from chief operating officer (COO) to CEO and sole owner after both Claus Lyngholm Sørensen (former head of sales and partner) and Jacob Fisker (former CEO and partner) left the company in mid-2017. Fisker, whom Tang described as the yin to his yang in a 2016 interview with SPORTSWEAR INTERNATIONAL, has been part of Minimum’s executive team for 12 years.

To take over Tang’s previous role and account for the creative direction of the brand, Minimum has now hired Josef Lützen as its new CCO, who started in the role on January 2, 2018.

I am honored to be working for Minimum. The brand has great potential and I want to help the company to realize this potential

Josef Lützen

Lützen joins Minimum from PVH Corp Amsterdam (Tommy Hilfiger, Calvin Klein, etc.), where he worked as director of retail and modern operations. His experience within the fashion business includes his work for Samsoe & Samsoe, G-Star and Whyred.

Minimum has high hopes for its new CCO and expects both a stronger international positioning as well as an improvement in the results of its domestic market Denmark.




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