Magic will expand and enter Japan. UBM, the company that organizes the trade show, has announced the launch of IFF Magic Japan, a new joint venture between MAGIC and JFW-International Fashion Fair. The first edition is set to run next April 26-28, 2017 at the Tokyo Big Sight exhibition center.

New IFF Magic Japan logo
New IFF Magic Japan logo


IFF MAGIC Japan 2017 will be held as the cornerstone of Japan Fashion Week in Tokyo and will feature a show floor with new brands.

Chris DeMoulin, Managing Director, Fashion, UBM America’s said: “Our combined expertise will not only help IFF MAGIC Japan evolve quickly to meet the dynamic needs of the Japanese market, but will provide a new platform for UBM Fashion’s global customer base to find new business partners and brands in Japan as well.”