Germany’s Mustang has opened its first monobrand store in Hong Kong situated in the prime location of Silvercord Mall (Shop 139E, Canton Road, TST district). The store is about 150 sq. meters in size and reflects Mustang´s winning shop and interior design concept. “The opening of the first company-owned Mustang store in Asia is a historic and very exciting moment. It is also a very important step within the scope of our internationalization strategy,” said Heiner Sefranek, Mustang owner and managing partner. To wit, Mustang´s office in Hong Kong controls all sales and marketing activities in Asia, including expanding key partnerships in retail and distribution and increasing the brand’s presence in the region. Founded in 1932, Mustang is an international jeanswear and lifestyle brand. The company continues to pursue its expansion strategy, introduced in 2008, with a growing number of monobrand stores in Germany and abroad.

—Helena Sauer