Long before Al Gore, saving the Earth and even mullets were cool, there was CAPTAIN PLANET (turner.com/planet/), the world's original environmentally-conscious superhero, whose mission was to teach young people about environmental conservation. This year, the iconic character will star in an all-new line of t-shirts as Cartoon Network Enterprises (cartoonnetwork.com) have announced a deal with Local Celebrity (localcelebrity.com) to launch a full line of CAPTAIN PLANET t-shirts for men, women and kids.

The green-haired icon and star of the popular 1990s television series, Captain Planet and the Planeteers, will enter retail this holiday as the line launches at high-end, specialty boutiques and department stores from now onwards. The announcement was made by Christina Miller, vice president of consumer products for Cartoon Network Enterprises and Don Calder, President of Local Celebrity.

"Captain Planet was the original hero leading the charge for environmental protection and rocking a mullet long before they were cool things to do," said Miller. "He truly is an iconic hero for environmental awareness, and we're excited to offer fans a way to wear their support."

Created by Ted Turner in 1990, CAPTAIN PLANET is the original eco-friendly superhero and popular tool to teach children about potential environmental hazards. In the Captain Planet and the Planeteers television series, the hero came to life when five ring-wielding Planeteers - teenagers who each summoned a unique power including Earth, Wind, Fire, Water and Heart - came together in response to an environmental threat. Battling villains like Verminous Skumm, Sly Sludge and others, each episode centered upon environmental hazards and ended up with "Planeteer Alerts" which were public service announcements targeted at kids and extrapolated lessons learned from the episode.

"We are very excited to be working with Cartoon Network and the Captain Planet property" said Calder. "We started an environmental t-shirt campaign with Global Green USA in 2006. The campaign has been very popular and we are excited to add Captain Planet to our environmental focus. Our company grew up watching Captain Planet, so we all feel very much honored by the opportunity to develop a line of super fresh Captain Planet t-shirts!"