Premiere Vision Pluriel (premierevision.fr), the international textile salon held in Paris’ Villepinte Parc des Expositions on February 20-23, closed its doors with a 5% increase in visitors compared with the February 2006 edition. This encouraging result was supported by the presence of 32,000 visitors (and 47,000 visits in total) and 702 exhibitors who presented their spring/summer 2008 collections.

The event certainly has not suffered from the fact that Texworld (texworld.messefrankfurt.com), a textile fair featuring mostly non-European manufacturers, was held for the first time in Le Bourget, a new setting that is closer to PV’s Villepinte location.

Premiere Vision’s organizers also announced the advent of two new shareholders within Premiere Vision SA – the GL Events and the Eurovet companies. Each of these partners will control a 24.5% share of Premiere Vision SA, while the Premiere Vision Association, which represents French textile entrepreneurs, will maintain the majority control of the company. GL Events is a European leader in providing services to trade fairs and events (including Premiere Vision) and registered a significant growth in the last ten years thanks to additional ventures in Italy, Hungary, Brazil and China. Eurovet is one of France’s leading trade fair organizers for fabrics (Tissue Premier), lingerie and swimwear (Mode Lyon City), fashion for multiple retailers (Interselection) and sporting goods (Sport Achat).

The atmosphere at the show was positive and serene even though the number of European exhibitors has gradually been shrinking – especially in the denim area – and giving way to more global players. This time, the denim area hosted only 15 companies, including several non-European ones. One first-time exhibitor was Central Fabrics (centraltextiles.com), a Hong Kong-based denim manufacturer that also specializes in high quality cotton yarn spinning. It provides fabrics to brands such as Gap, Old Navy, Serfontaine, Armani Exchange, Edwin and Big John. Kuroki from Japan and Cedro and Vicunha from Brazil also showed their new collections there.

The denim area also included European brands such as Bossa (bossa.com), Gap Gunyedoki, Hellenic Fabrics (hellenicfabrics.com), Isko (isko.com.tr), ITV, Kipas (kipas.com.tr), Tejidos Royo and UCO (ucosportswear.com).

Most collections focused on denims made with organic cotton, either characterized by dark shiny surfaces and lurex touches or strongly washed and with open surface aspects.

— Maria Cristina Pavarini, Senior Features Editor