Sport and lifestyle brand Puma has announced a new cooperation with the automobile manufacturer Mini. The partnership will unveil a minimal, sporty collection that includes apparel and footwear withvariable technologies and colourful, contrasting elements. The collection comes out in September and will be available at all Puma stores and selected Mini retailers.

Puma's chief marketing officer Antonio Bertone commented, “Puma is known for its combination of lifestyle and sports performance, which fits perfectly with Mini. Both brands attract consumers who are looking for a low-key, sporty look with stylish functionality."