MFE Milan Fashion Event, a new fashion gathering, will take place in Milan on July 10 to 12. MFE is organized by fashion insider Francesco Casile and Expo CTS, which also organizes important Milan trade shows and MilanoVendeModa, the fashion salon that takes place at the same time of the White show (the end September and end of February).

MFE will happen twice a year – in July and at the end of January – and aims to offer producers of women’s second collections the opportunity to show their newest creations through events, fashion shows and various initiatives. Unlike Milan’s womenswear designer collection presentations, which are held in late September and late February when the order season is already over, MFE will take place during buying time.

The range of brands that will participate in MFE also will be different and will include jeanswear brands, fashion-driven, elegant and plus-size collections.

MFE take pplace inside Milan’s fair pavilions of Milanofieracity.

—Maria Cristina Pavarini, Senior Features Editor