With the launch of new lines, footwear manufacturer Mark Nason is entering more affordable territory while the Wolverine brand is trying its hand at more premium product.

Los Angeles-based Mark Nason has announced the launch of a new collection, Lounge by Mark Nason, which offers more style categories such as driving mocs, sneakers, lug soles and casual looks that are not in the main collection, and that targets a broader customer base.

“There’s a significant customer base out there who's not able to afford the $325-$600 price point,” says Brad Hren, Mark Nason’s vice president of sales. “The Lounge collection will give retailers the opportunity to present the Mark Nason brand but at a lower $125-$250 price point level. Customers will get amazing looks and quality for the price.”

Lounge by Mark Nason will have a soft launch at retail in July and be fully rolled out the following month. Extant Mark Nason accounts such as Nordstrom and Bloomingdale’s will carry the line, along with new ones such as chain stores The Buckle and M. Fredric.

Michigan-based Wolverine, meanwhile, is launching a higher-end line boot and shoe line called The 1,000 Mile Collection. It pays tribute to the brand’s 125-year-old heritage with styles based on the brand’s original designs. Divided into four sub-groups—the 1,000 Mile Boot, Gentleman, Garrison and Gentry—this new men’s vintage-inspired collection encompasses nine styles in various colorways. It will retail between $150 and $300 and hit stores in time for the F/W 2009-10 season.

—Christopher Blomquist