Nike has announced that Sandy Bodecker has been named Vice President, Sport Culture, a newly created position designed to drive growth of Nike’s sport-inspired footwear, apparel and equipment businesses. Bodecker, 52, leads Nike's expanding sport culture opportunity, including action sports and skate. He is responsible for strategic leadership and direction, as well as partnering with Nike's product engines and regional management. Bodecker will report to Nike brand president Charlie Denson.

Bodecker, who began working at Nike 23 years ago, is known for successfully building new businesses and creating strong connections with retailers and Nike consumers in new categories, such as the skate business.

In other management-change news, Nike’s competitor Reebok has also announced a management modification. After 13 years of working for Reebok Area Central, Hans-Hermann Deters has decided to quit his position as Vice President and General Manager as a consequence of structural changes. His successor will be Thomas Vorndran. Vorndran, 43, worked at Adidas for almost four years prior. In his new position he will report to Ralph Kotterer, director of Adidas Area Central and to Dave Singleton, Europe Manager of Reebok.