Maloja, the German cult brand for bikewear and lifestyle, has designed the brand new Audi A1 collection. The German manufacturer of cars had been searching for a strong brand to cooperate with for an apparel collection for the newest and smallest Audi model, A1. Maloja was chosen because the brand is well-known among fun sports enthusiasts in Europe and is also famous for its unique design.

The collection consists of 14 pieces for women and men and shows soft-shells, checked shirts, wool jackets, hoodies, T-shirts, jeans and accessories. The collection is available at Audi shops as well as on their website.

With a similar idea, McDonalds Germany collaborated with Maloja some months ago. Now, employees of McDonalds’ restaurants are wearing Maloja designs.