MAGIC Marketplace has confirmed plans for a complete overhaul of its menswear hall — Menswear at MAGIC this August.

The floor will be fully redesigned and expanded, with a focus on category segmentation, strategic navigation and a modern aesthetic.

Menswear at MAGIC will comprise a showcase of directional international brands, ranging from Liberty of London and Nicole Farhi to Porter, Globe Trotter, DKNY Men’s, Martin Gordon and Nautica, while S.L.A.T.E., the progressive streetwear platform, and Streetwear are expected to showcase Artful Dodger, Famous Stars & Straps, Adidas Originals, Jedidiah and L-R-G Clothing, as well as newcomers Mitchell & Ness and DC Shoes. Premium at MAGIC is also set to feature exhibitors such as Z Brand, Stone Rose, Roar and Defiance.

—TY