Fashion label Madonna will present its new b2b online service pool during CPD Signatures in Düsseldorf, taking place Feb. 6-8, 2011. Retailers can test the new order platform on one of the iPads in a relaxed lounge atmosphere. “We will show our customers how they can order via b2b in a quick and uncomplicated way,” Madonna’s Distribution Manager Alexander Rump explains. Madonna offers monthly collections, two pre-order collections and, since two years, flash programs which are delivery on stock. With the new b2b platform, retailers can grip the merchandise easier and quicker.