Macy’s confirmed today its plans for commemorating its 150th birthday on October 28.

The American retailer's month-long celebrations kick off on Oct. 11 at 8 p.m. with “Macy’s Passport Celebrity Catwalk Challenge,” featuring primetime celebrities from NBC in a reality show style competition.

On Oct. 23 “Macy’s Passport: Fashion Cinema” will bring fashion to the big screen in HD in 27 major cities. Proceeds from the show, featuring musical guests including Pussycat Dolls, Fall Out Boy and Ne-Yo, will go to local HIV/AIDS organizations. To date, the 26-year-old runway/charity event in LA and San Francisco has raised over $27 million in the fight against HIV/AIDS.

A star-studded gala hosted by Emeril Lagasse and Martha Stewart and benefiting the New Orleans Center for Creative Arts on Oct. 24 will precede the opening of Macy’s newest stores in New Orleans at Lakeside Shopping Center and The Esplanade the following day.

Oct. 25 has also been slated customer appreciation day across all Macy’s stores, with appearances by local celebrities, sweet treats, gift card giveaways and special savings.

The final anniversary celebrations come to a close on Macy’s official birthday on Oct. 28, with an exclusive cocktail reception at Gotham Hall near Herald Square.

“Celebrating 150 years is an incredible accomplishment and a true testament to the strength of Macy's,” said Terry J. Lundgren, chairman, president and CEO of Macy's, Inc. in a statement today. “There are very few brands today that can claim the longevity and legacy of ours, and I am endlessly proud to be at the helm of such a dynamic and beloved American institution.”