Andreas Eberharter, aka AND_i, whose eye-patch has become far-famed through Lady Gaga's video "Paparazzi" steps into the denim business. End of February 2017, the native Tyrolean launched a denim collection for men under the sublabel AND_i + to complete the range of eye-patches, masks, jewelry designs and accessories that are already offered under his main label AND_i.

Andreas Eberharter explains: "I am totally inspired by the world of jeans with my reduced designs and illustrations. In addition to the design requirements, the high-quality denim material, the workmanship and perfect fit thanks to the 2.5% elastane content, were all important to me. So I started with a men's collection, which I could simply test on myself! "

The Jeans - made in Europe - come in two different cuts, classic straight leg/slim fit and skinny fit, with neutral washing and distinctive, lasered designs like reduced campaign pictures and illustrations by Andreas Eberharter.

Retail prices range around 130 Euro.