In April 2013 Levi’s will launch a limited edition Wasteonline and will retail for approximately €100. The brand presented the self-described revolutionary and relevant collection two weeks ago in London, highlighting its use of recycled materials with a pair of jeans made out of eight plastic bottles. Now, in collaboration with Coca Cola and musician and producer Will.I.Am, Levi’s has taken a step further by embarking on a partnership with Ekocycle, a stand-alone brand and initiative dedicated to encouraging recycling and sustainability among consumers.