The British heritage brand Lee Cooper expanded its Indian retail presence by opening a shop in shop within the multibrand concept store I Am In. Located in Bangalore and conceived by the Indian retail player Future Group, the store brings together a host of additional casualwear brands such as Converse, Bare and Scullers. The aim of the two-floor retail venture is to target the local “style clan” – a consumer group that has been identified as discerning 21-30 year-olds with a penchant for individual style. Two additional I Am In stores are set to open in the near future in  Thane and Napur.