After the spring/summer 2016 collection, vintage-inspired French women’s brand Le Temps des Cerises will unify its brand clothing lines for men (Japan Rags) and children (Le Temps des Cerises Junior and Japan R*gs) as a new single Le Temps des Cerises label. The objective is to communicate a consistent brand identity to end consumers and thereby raise brand recognition in the market.

Le Temps des Cerises currently operates over 65 own retail stores worldwide –most of them located in Europe. The brand is also sold through ecommerce platforms such as DefShop, Zalando, Yoox.com and Amazon.