Starting with the fall/winter ’17 season, German loungewear label Juvia will accentuate its womenswear offer with a men’s collection.
“Juvia Men” focuses on high-quality jersey, along with light knitted and sweat materials. Pure cuts are combined with neutral colors to provide possibilities to mix and match combinations.
The T-shirts, sweatshirts and pants are wearable both at home and away. A pair of camouflage sweatpants marks the statement piece of the collection. Retail prices vary between €59 for T-shirts and €299 for cashmere pullovers.
The Juvia women’s collection was introduced in 2013 with its activewear line following in 2016. The brand is currently sold in about 500 stores located in 10 European countries. Its current stockists include Unifa (Germany), Knaus oder Knaus (Austria), Anette Baulleux Kollektion (Switzerland) and Jos Bles B.V. (Netherlands).