The Walt Disney Company Europe, Middle East and Africa (EMEA) has joined forces with fashion online platform Yoox to present Disney’s first online fashion and lifestyle store. As of December 6, 2016, all collaborative collections between Disney and external designers, whether it is clothing, accessories or interior, will drop through the new digital presence on Yoox.com.
The assortment includes all products related to Disney, Disney Pixar, Star Wars and Marvel. Curated designers include Olympia Le Tan, whose clutches interpret the Alice in Wonderland story, Kenzo, who created colorful sweatshirts that show characters from The Jungle Book and many more.
Francesca Gianesin, Vice President Fashion & Lifestyle of The Walt Disney Company EMEA, explained: “Our cooperation with Yoox is based on Disney’s ‘consumer first’ strategy and our experiences with the adult customers. We know what they want, and through Yoox that is exactly what we deliver: access to a desired product, at every time.”
New Disney collections will be added through Yoox within the next months, including the ones attached to upcoming film releases.