Not your average “jeggings”. After the release of 7 For All Mankind’s women’s slim illusion jeans back in 2012, the brand now presents its next innovation in the denim sector. For Fall 2016, the denim brand launches its b(air) denim (bare + air/weightless), a jeans that is light and soft, while being actual denim.
The b(air) denim is supposed to not stretch out through multiple wears due to its new and unique 8.5 oz stretch denim. The fabric combines weightless technology with denim weaves and fabrications that create an authentic denim look and finish.
Launching July 2016, b(air) denim will be available in a variety of fits including The Skinny and Bootcut, and in three exclusive washes (Reign, Duchess and Rinsed Indigo).
All models will be available at 7 For All Mankind retail stores, top department stores worldwide, as well as through the 7 For All Mankind website. Prices for the b(air) denim are 190€.