At Prêt A Porter in Paris, Lee Cooper (leecooper.com) launched a fresh new denim line with Lou Doillon. Starting with the s/s 2008 collection, the French actress, model and fashion icon will design, endorse and be the face of this jeanswear range for three years.

On September 6 the women’s capsule collection (a look from which is shown above) was presented for the first time in the Shibuya section: it consists of 16 styles of tiny T-shirts, high-waisted wide leg pants, large tops worn with skinny pants and slim high-waist dresses. All the designs put waist, shoulders and the “derrière” in perspective. Details highlight the back of pieces too.

Accessories such as scarves inspired by men’s ties and braces complete the line.

For a/w 2008 the collection will include 24 to 30 pieces and focus primarily on denim.

Denim has always been special for Doillon. “It's an opportunity for me to take a material everyone knows, and treat it in ways that nobody would ever expect,” she says. “You know how we've all patched, ripped and pinned denim – or anything else we could think of to make it more individual for that matter – well, that's the sort of spontaneous spirit I've always admired, and was looking for here.”

The collection targets 16- to 24-year-old trendsetters and will be distributed through 250 Lee Cooper stores worldwide (in total the brand has 600 stores in 70 countries) and in high-end boutiques. Its jeans will range in price from 80 to 90 euros, tee will be 30 to 40 euros and shorts will be 40 to 70 euros.