This August, Pure, the London-based fashion event for womenswear, young creative fashion, accessory and footwear brands, will be launching a premium section housing high-profile contemporary womenswear designs. Taking over the lavish surroundings of the Pillar Hall at Kensington Olympia, 12 international labels will be on show including Best Behavior, Stefanel and Mardi Jeudi. The move, said the company, is to reflect the growing premium womenswear sector. Recent reports published by the retail firm Verdict Research show that the sector is set to grow 17% to £5.5 billion over the next five years. “Pure represents a great opportunity for us to meet many buyers that could be really interested in Stefanel. The visibility that the event guarantees is exactly what we are looking for, in a time when we are watching the UK market with big expectations for our wholesale expansion,” said Gaby Ferr of the Gallery Clothing Agency.