The edition of London trade shows spring/summer 2007 - encompassing TBC, Margin and The Park - took place July 30-31, 2007. Collectively, the events offered the goods but lacked in energy as visitors were somewhat scarce.

At TBC, labels showcased their collections. The “Up and Coming” area, launched last season, improved greatly and offered the participating new designers a larger, airier space in which to promote their wares. It brought some hot new entries, including Pseudohero, a directional menswear label catering for “the confident soul in need of a uniform to stake his independence in society”. Some of this brand’s key garments for s/s ’07 are double-waist trousers, button-front tees and vented shirts, all designed drawing on a green-fingered gardener theme.

At all the shows, the color palette was muted and looked suspiciously autumn-like: black, white, gray and khaki ruled. Keeping with the subdued hues, womenswear captured a prim and proper air. Never have so many puff-sleeved, round-collared polo shirts hung under one roof at the same time.

Menswear, too, had a formal, dandy-ish vibe. These elements materialized in smart cuts and accessories as well as in prints. The new label T-Book offered neat tie/neck piece hybrids with its cleverly printed tees and shirts; Luke matched scarves to its grandpa cardies and sweaters; Red Dot embraced the trend by printing silk scarves on to its tees.

The designer who summed up the aesthetic best was Dexter Wong who unveiled a collection that heavily referenced old-school formalwear, albeit using a relaxed and fun approach. “I wanted to take formalwear to a more playful level,” he said. Wong’s offerings included shirt and reworked accessory items such as neckpieces and ties, and if further adornment is desired, lapel braces and collar bands with little gleaming skulls.

This edition of Margin drew a large proportion of international names, including an entire Finnish brigade among the show’s 80 exhibitors. These included Zukale & Huoviala and Tiia Vanhatapi, whose cute naively printed tees and pretty dresses made of nappy gauze were lovely. Another great name to watch there, albeit not Finnish, is Muffty, a menswear label offering a new spin on the polo shirt: a neat shawl collared version.

In addition, Wayne Pinnock Live’s quirky men’s separates also stood out in all its modern-art-meets-tribal ethnicity glory.