Licensing International Expo, the influential Advanstar show, is partnering with fashion show producer Onebox Productions to bring live runway shows to its three-day run from Jun. 2-4.

Held this year at the Las Vegas Mandalay Bay Convention Center, the show will offer “The Runway on 7th Avenue” within the 7th Avenue Fashion Pavilion, an area on the show floor dedicated to fashion and apparel. Exhibitors in this area include Beverly Hills Polo Club International LLC, Crew Only Clothing Company, Monnalisa SPA, Skin Industries and Sonia Dixon.

Shows will run daily at 10 am, 12 pm and 2 pm. The midday show will be a fully sponsored show from one exhibitor while others will feature a collection of exhibitors from the worlds of fashion, entertainment, sports, lifestyle and beyond.

Apparel licensing continues to be a powerful area for brand diversity and growth. "With annual global sales expected to top $40 billion this year, demand for licensed apparel has never been stronger,” says Georgiann Decenzo, Advanstar Communications Executive Vice President. “Whether its branded merchandise tied to Hollywood's hottest titles or a comprehensive direct-to-retail collection from a major sports franchise, consumers continue to take comfort in familiar celebrities, products and properties.”

Licensing International Expo is the global marketplace for leveraging brand and property equity for developing new licensed consumer products. The show traditionally assembles top-level retail and manufacturing executives from more than 82 countries to look at new brands and lucrative opportunities in the $191 billion global licensing industry.


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