For the upcoming World Aids day on 1st September denim giant Levi will launch a limited t-shirt edition for sale throughout all of its European stores. The tee is made entirely of organic cotton and features a blue and red heart print. It is priced at 35 Euros.

The denim brand has long supported the battle against HIV/AIDS and since the 80s the Levi Strauss & Co Foundation has donated more than 37 million US-Dollars dedicated to educational and preventive HIV/AIDS programs.