French online B2B sourcing platform Le New Black has re-designed its website and added several new features to its portfolio. The new look of the online presence was created by artistic director Virgine Nguyen Tan Hon, who has previously worked for Colette, The Cartier Foundation and Elle Magazine, among others.

Artistic director Virgine Nguyen Tan Hon
Artistic director Virgine Nguyen Tan Hon
Focus was put on the key elements of the website: the logo with its new baseline "Selected brands for selected buyers" and the entry buttons for the three kinds of registered users – brands, buyers and press. Apart from the optical design, new technical features were also introduced to the website. Both brands and buyers may now create their own profiles and post rich content including videos, image galleries or event calendars. Buyers can identify and access their labels of interest more easily thanks to a new kind of brand segmentation and a suggestion tool, which recommends labels of possible interest to the user. Furthermore, buyers are now able place multiple brand orders within a single visit.

Registered brands may benefit from a newly installed statistical tool, supplying them with monthly reports about which retailers have been visiting their online showrooms, how many visits there have been and which countries have been reached. The platform ensures the preservation and confidentiality regarding personal data.

Home page with three central entry buttons
Home page with three central entry buttons

Le New Black was launched in July 2009 and has since brought together 70 brands and 1,350 buyers from 80 countries, resulting in about 700 pre-orders which have been placed online.
Among the registered designers are JC de Castelbajac, United Bamboo, Georgia Hardinge, Fred Perry x Richard Nicoll, Surface to Air and Heimstone; buyers include purchasing offices like Lambert & Associates or (department) stores such as Saks 5th Avenue, Harvey Nichols, Colette and Dover Street Market.