Lacoste L!ve, the younger spin-off of lifestyle brand Lacoste, has opened its first monobrand store in Corso Di Porta Ticinese 23, Milan. L.A.-based photographer and blogger Mark Hunter was the special guest of the opening party where he was celebrating ‘live’ through his own blog thecobrasnake.com.

The store with 50sqm is located in one of the youngest-minded shopping districts of the city and is designed to host a DJ set, unexpected music guests and upcoming music stars in a friendly environment made up of graffiti-decorated red brick walls, white metal hangers and wooden shelves.

Lacoste L!ve was founded in 2009 and is sold worldwide though 720 doors including monobrand stores and shop-in-shops. By the end of 2013, the French brand expects to have opened further stores and to reach 1,300 doors.