New York-based Kenneth Cole Productions, Inc. has launched a custom T-shirt store on its Facebook page to help the relief efforts underway in the Gulf. Net profits through the month of July will be donated to AWEARNESS, The Kenneth Cole Foundation in support of the cleanup. Users can mix and match 12 slogans, 14 colors, and various different graphic designs to create their own custom T-shirt for $35. Gulf cleanup "Kennethisms" include “We can all clean up well” and “I clean up well.” Said Cole: "People everywhere need to get behind the Gulf cleanup efforts, and by purchasing one of these custom T-shirts everybody can now look good by doing good."