The Japanese-inspired premium shirt and denim brand Kato is stocking up on agents across Europe. The UK and Northern European Agency will now be handled via “Area 142” in London (mail: tom@area142.com or tel. +44 (0)20 7739 3573), the Italian market via ”247 Showroom” in Milan (tel. Giacommo Piazza +39 346 5895772), Scandinavia via “VOX” in Stockholm (tel. Finn Alpberg +46 8 545 126 69 or mail finn.alpberg@vox.se). All non-European business will continue to be managed by Kato’s headquarters in London (tel. +44 (0)207 684 9001).

The brand is best known among denim aficionados for its workwear-inspired range of super cool shirts, jackets and jeans in extremely high-quality Zimbabwe cottons and Japanese denims. Its popularity in Japan has grown rapidly in recent months.