Just Brands, owner of denim labels such as PME Legend, Cast Iron or Vanguard, has partnered up with non-profit organization Made-By to further strengthen its sustainable handling of the triple P: people, planet and profit.

Just Brands values good and healthy working conditions, a fair payment of their employees and fixed employment contracts. Together with Made-By, Just Brands wants to develop new concepts to show other companies that a sustainable production is attractive as well as lucrative.

Regarding the collaboration, Just Brands is also committed to transparency. Annual scorecards with information on social performance and consumption of resources, amongst other criteria, will be compiled and published, to make the sustainability achievement accessible to anyone.

The award-winning European organization Made-By has worked with numerous fashion brands on sustainability programs over the past ten years, including names such as G-Star, Acne or Tommy Hilfiger.