After its last ad campaign launched in 2012, Italian women’s denim brand Miss Sixty is back with its new advertising campaign for fall/winter 2014.

The brand’s new face is one of Asia’s most popular actresses and media fashion icons - the Korean movie star Jun Ji-hyun – and the first Asian face of Miss Sixty’s celebrity endorsement.

For its F/W campaign, Miss Sixty has invited Jun Ji-hyun to collaborate with photographer Willy Vanderperre.