Joyrich opened its first pop-up shop in London marking its move into the UK and European market. The brand took over a room at Machine-A and turned it into a dedicated Joyrich space selling their own label pieces and its Spring/Summer 2014 exclusive collaboration with stylist and creative director Maripol.

Joyrich have collaborated with brands including The Simpsons, Coca Cola, Betty Boop, Disney, Keith Haring, Le SportSac, G-Shock, Gerlan Jeans and Mademoiselle Yulia's Giza. The brand is available internationally through their e-commerce platform as well as in key retailers and through flagship stores in the US, Japan and Korea.

Established in 2007, the Joyrich brand came to life through the hands of founder Tom Hirota in the heart of Los Angeles. With creative direction by Taka Okude and design by David Melgar, pop art graphics have become the trademark of Joyrich.

Joyrich Pop-up-Shop’s address:

Machine-A

13 Brewer Street

Soho

London, W1L 0RH