John Varvatos is heading home to Motown.
The New York-based menswear designer announced yesterday that he will open a 4,000-sq.-foot (372-sq.-meter) standalone store at 1500 Woodward Avenue in the heart of downtown Detroit, Michigan, his hometown, in spring 2015. The store, the first high-end fashion retailer to open in Detroit in decades, will be housed in a building constructed in 1891. The boutique’s arrival aims to boost the revitalization of the so-called Motor City, which has suffered from a severe downward spiral ever since the majority of US automakers transferred manufacturing overseas.

“For me, this is much more than a business opportunity. It is also about changing the complexion of a great city and creating a different kind of legacy,” Varvatos said in a statement. “Detroit is well past its tipping point and I’m thrilled to be playing a role in the city’s ongoing transformation.”

The shop will carry Varvatos’ complete menswear line including the John Varvatos Collection, John Varvatos Star USA and Converse by John Varvatos.

The brand is not the first fashion label to want to assist in Detroit’s economic comeback. Leather and accessories brand Shinola is also based there and has onsite manufacturing facilities to boost the local economy.